Swiss Media Research Day focused on how valid and reliable data can help companies better understand and reach their target groups. WEMF employees demonstrated how WEMF data can be used to achieve this particularly efficiently. Experts from the media and advertising market presented practical cases and trends in effective target group addressing and ventured a look ahead to the automated data solutions of the future.

Moderated by TeleZüri news presenter Vanessa Meier, the day offered valuable insights and an opportunity to exchange ideas with experts from the media and advertising market.

Here you will find pictures and presentations from the event, as well as a practical checklist for dealing with connected data in your daily business.

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