Advertisement statistics

The development of advertising volume


Advertisement statistics provide information on the volume of advertising in the Swiss press


The Swiss press advertising statistics provide information on a monthly basis about the development of the advertising volume  in Swiss press titles (newspapers, magazines and online publications). WEMF collects the data on behalf of the SCHWEIZER MEDIEN  association. The number of advertising pages sold and their value in Swiss francs are reported. The statistics are available to the participating media houses.

Benefits for participating media companies   

  • Insights into the development of the Swiss press advertising volume  over time (page volumes and net advertising sales) 
  • Benchmarks and performance comparison
  • Information on tactical and strategic market development
  • Access to historical data collected over the last 30 years

Contact Media Market

Marc Sele
Dr. Marc Sele

Executive Director of Data and Tools

E-Mail+41 43 311 76 64
Kerstin Tichy
Kerstin Tichy

Product Manager Media Database

E-Mail+41 43 311 76 65

Downloads (in German)