How print and online channels strengthen a media brand

The MACH Total Audience 2024-2 study was published today. It shows the role played by print and digital formats for Swiss news brands.

The figures show that most users of the media brands included in the study prefer either the print or the digital format rather than both together. As a result, there is relatively low overlap and duplication within a media brand. On average, only 13% of users of the media brands in the study access both print and online content. Far more people have a clear preference when it comes to print and online channels.